Jason Brickhill

Connected Fashion System

Each garment unlocks its own digital identity through a mobile experience activated with a single tap.

Connected Fashion System by Jason Brickhill
Live Garment Experience

Explore the Digital Identity

Each experience is only accessible by tapping the NFC chip embedded in the physical garment. This is a live example opened for demonstration.

Tap or click to explore what owners access when they tap their piece.
View Example
The System in Action
The Concept

Fashion has always been physical. We gave it a digital identity.

Every Jason Brickhill piece contains an embedded NFC chip. One tap from a phone opens a mobile experience created specifically for that exact garment. No app. No download. The chip and the garment are inseparable.

Each piece carries a unique identifier that generates its own mobile site, connecting the garment to its verified owner through secure authentication. A permanent digital identity layer built into a physical object.

From there, the owner can authenticate their piece, access production details, unlock rewards, and build a connected digital wardrobe. Not a product page. A living record tied to something that belongs to them.

How It Works

Tap. Unlock. Connect.

01

Tap the garment

Hold any NFC-enabled phone to the chip embedded in the piece. No app. No setup. Just tap.

02

Unlock the experience

A mobile site built specifically for that garment opens instantly. Unique to that piece, that owner, that moment.

03

Connect to its identity

Authenticate ownership, access production metadata, unlock rewards, and build a connected digital wardrobe.

Connected Fashion System mobile interface: NFC garment digital identity by Jason Brickhill
The Interface

A digital identity built for every piece.

Each garment's mobile site is generated automatically and tied to its unique identifier. The owner sees their specific piece, its production details, and the rewards and connections associated with it.

Designed for mobile. Minimal, fast, and built around the object it represents.

Questions

Before you tap.

Do I need an app?

No. There is nothing to download or install. Hold your phone to the chip in the garment and its experience opens on your phone.

Which phones work?

Any phone with NFC. iPhone XS and newer read the chip automatically, and most Android phones do too. If you are on Android and nothing happens, check that NFC is switched on in your settings.

What happens if my piece is resold?

The chip is built into the garment, so the experience stays with the piece when it is resold or passed on. Each garment keeps its own identifier and its own mobile experience. Questions about a specific piece? Email hello@jasonbrickhill.com.

Official Recognition

Recognized in 2026.

The Connected Fashion System won Silver at the 2026 w3 Awards and was named an official nominee at the 30th Annual Webby Awards.

2026 w3 Awards Silver Winner badge
Silver Winner

2026 w3 Silver Award Winner

Mobile Features  /  Best Use of Emerging Tech

Official 30th Annual Webby Awards Nominee badge, Mobile Innovation and Emerging Tech 2026
Official Nominee

30th Annual Webby Awards Nominee

Websites & Mobile Sites  /  Mobile Innovation & Emerging Tech

Find your piece.

Connected pieces ship with their own embedded chip and mobile experience.

Shop the Collection