The World of 
The Connected Fashion System by Jason Brickhill has been named an official nominee at the 30th Annual Webby Awards — the internet's highest honor — in the category of Mobile Innovation and Emerging Tech.
The Webby Awards recognize excellence on the internet across websites, apps, video, and emerging technology. To be nominated in a category at the exact intersection of fashion and technology is a validation of what we've been building since day one.
Fashion has always been physical. This is the question we asked: what if every garment could unlock its own digital identity?
One tap. Your garment comes alive.
30th Annual Webby Awards — Official Nominee Listing
How It Works
Every Jason Brickhill piece contains an embedded NFC chip. One tap opens a mobile experience created specifically for that exact garment. No apps. No downloads. Just tap and unlock.
Every piece carries a unique identifier that generates its own mobile site in seconds. The system connects each garment to its verified owner through secure authentication — creating a permanent digital identity layer for a physical object.
From there, you can authenticate your piece, access production metadata, unlock rewards, and build a connected digital wardrobe. This isn't a product page. It's a living digital layer tied to something that belongs to you.
Tap to unlock. No app required.
Wearable art — authenticated, connected, and reimagined through the internet.
What's Next
The Connected Fashion System is the foundation of everything we're building. Every piece we release expands the network — more garments, more digital identities, more ways for the physical and digital to exist as one.
