GLITCH — The Song Behind the Collection

"GLITCH" is a new single produced by Jason Brickhill and co-written with SIRE, a Harlem-born artist emerging from New York City's underground fashion and music scene. It released on all platforms February 6, 2026.

It didn't start with the clothes. It started with a signal. Something distorted, slightly off, but completely intentional. A break in the system that reveals what's underneath.

The track was built from scratch alongside the GLITCH collection — not as a campaign tie-in, but as a shared origin point. The same instinct, explored through a different medium.

"GLITCH" by SIRE is a dark, cinematic electronic hip-hop track about mastering disruption. The glitch represents the moment when the world's systems break — when everything shifts off its normal course, socially, politically, or technologically. It's about not getting consumed by that chaos but learning to ride it, control it, and use it to shift the direction of what's coming.

The track opens with a bright, sharp synth — immediate, hooky, high energy — before shifting into something darker and more cinematic. The pressure deepens through verse two. The chorus hits as a layered, glitch-driven surge: communal, anthemic, designed to feel energizing rather than overwhelming. Phrases like "ride your glitch" and "systems come alive" turn disruption into momentum. Chaos becomes something you move with rather than something that moves you.

The final build peaks before dissolving into a slowed outro at a different tempo entirely. That deceleration is deliberate. The moment after impact, when everything goes quiet long enough to reset — and something new takes shape.

The official campaign film was shot in New York. Built to carry the same feeling as the track — not a traditional music video, not a straightforward fashion film. Something in between. The visuals move with the sound rather than illustrating it.

SIRE is a Harlem-born artist emerging from New York City's underground fashion and music scene. Her viral track "Wow Gee Jolly" caught the attention of TEMS and Erykah Badu, both of whom shared her work with their audiences. She brought that same energy — raw, specific, and uncompromising — into the studio for "GLITCH".